What are some over the top publicity stunts to market a product that you've seen that really caught your attention?
One of the key traction mechanisms for any company is publicity or PR. Some companies and CEOs like Richard Branson choose to do crazy things like dressing up in an astronaut suit or kite surfing with a naked model or driving a tank through times square to announce Virgin Cola.
https://pressat.co.uk/blog/2014/08/reliving-16-pr-stunts-from-richard-branson/
I'm looking for something a bit simpler than that, but I'd love ideas and thoughts on how to create brand awareness for Sage.
Answers ( 1 )
One major publicity stunt that I daresay was not to market a product, but to market an idea, a point of view, a statement, and a protest, all in one. I give you the Donald Trump Balloon, known as Baby Trump,or Trump Baby, and making its appearance in London for a planned Presidential Official Visit to the United Kingdom.
The balloon was created as a protest for far-right political ideas, de-humanizing people, taking power and taking away people's rights. Specifically it was aimed at Trump's Family Separation Policy, and the his withdrawal of the US from the Paris Climate Agreement. It was flown with permission granted from the Greater London Authority, the Metropolitan Police and National Air Traffic Service. It was flown over Parliament Square in London on July 13, 2018. Gathered for the event were more than 100,000 protestors in Parliament Square, and it was later flown in Scotland with over 50,000 in attendance, and later flown in France, Argentina, Ireland, and Denmark.
After the initial appearance such momentum was gained, and worldwide attention received, the original makers granted permission for copies to be made and flown in other major cities around the world. Baby Trump has made numerous appearances around the globe, and with multiple copies made, has made appearances at multiple major events, to name a few - flown again for Trump's second visit to the UK in 2019, at a protest of the neglect of Puerto Rican citizens after Hurricane Maria, at the Woman's March in Chicago in 2018, at the National Mall in 2019 for Independence Day celebrations, and at 2019 Comic-Con, and this year made an appearance in Tulsa, Oklahoma to protest an election rally. Just to name a few.
Baby Trump was, is, perhaps the most viewed, most recognized, and viral publicity stunt pulled in recent years, known worldwide.