Does cold-calling/cold-emailing actually produce results?
I have been cold-emailing recently in order to increase my number of business leads. Does this actually work? It's getting me nowhere and I have been following some guidelines on how to increase response rates.
Answers ( 1 )
The answer is, of course, "No, until yes." Which is to say that it depends.
We all don't even see most of the junk mail we get, most of us have spam filters that disappear it before we ever see it. But if 1 person in a 100K clicks that phishing link or that porn site or that MLM sales pitch it makes more money than it cost.
No, cold-calling people (or, back in the day, knocking on doors) to sell encyclopedias or insurance doesn't work, until it does and then the sale pays for the cost of those calls.
Cold-calling can work, especially if it's lukewarm. If you contact someone because they expressed an interest in something, - let's say, they filled a home project site form and you call them with your pitch to get that job, - you have a chance to make a difference. I wish someone would tell contractors this, they so often fail this low bar.
Cold-calling works best when you have something that can benefit the person you're calling. If the thing you are calling about isn't in their best interests, then no, it probably won't work well.