How early in the startup process should you start seriously thinking about writing your pitch deck for investors?
When is a reasonable time to do this?
To answer this question, you must be logged in.
Already have an account? Login.
By Signing up, you indicate that you have read and agree to Sage's Terms and Conditions and Privacy Policy
Answers ( 2 )
In an outside perspective, you should always have a pitch ready, or at least, a mission statement and your values/principles. When talking about your startup, you need to get people's buy-in. Why are you doing this? What problem does it solve? How does it benefit users?
For investors, how quickly will they see an ROI? How many users/registrations do you have? Are you making any income and how fast is the growth rate?
You will THANK ME SO MUCH for this advice, but I recently read a book on giving Startup pitches, and it's one of the best books I've ever read in my LIFE. It's called "An innovative Method for Presenting, Persuading, and winning the deal: PITCH ANYTHING" by Oren Klaff. He's one of the most successful startup pitchers and talks about his method on giving a high success rate of pitches. The process of giving a pitch, when you should do it, how you should execute it, and using psychological methods to change someones perspective when it's obvious they aren't really interested in your startup idea, and how to quickly change their mind and win.
I used this method for persuasion on ideas and initiatives at a company I work at and it is quite effective.
Maybe it will help in some way for you. :)
Day 1. It's an incredibly useful thought exercise to make sure you have the right building blocks. Also useful to establish what hypothesis you need to solve as you go on your startup journey.
As for when is the right time to polish it, that depends. Environment is crazy right now, but investors like seeing something where investment means moving faster with a "proven" model However, a lot of startups have gotten investment with clip art and bad text (check out uber, airbnb, coinbase). However, for startups just breaking in, making it look well designed can help.