I'm considering taking the Google Analytics certification exam, but I'm not sure how valuable it would be. I don't intend to use Google Analytics all that often, but I do want to collect valuable SEO certifications to help advance my career as a content writer. Are there better certifications? I know the best advertisement is to actually build a website that ranks, but in a market this saturated, it's a lot easier said than done. In my field, ranking on page one is equivalent to becoming a literal rockstar.