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Posts tagged as “trust”

What makes a good Sage?

Chris Martin 1

When you need an expert opinion, where do you turn?  How do you know who has the expertise to provide insight into your situation? Is book-learning more relevant, or do you need someone with hands-on, real-world experience? Unfortunately, there is no easy answer to these questions because of the diversity of problems that would benefit from expertise.  Think about the last time you needed help with a problem – where did you turn?  A friend?  Google or YouTube? Did you go to the library and do research? How much work did you do to verify that the sources you were looking at had the expertise you need? The fundamental problem with finding an expert on the internet is trust. It is all too easy to find an opinion on the internet but figuring out the motives and reliability of opinions – not so much.  Crowdsourcing sites have been trying to help solve this problem for a while now. The idea being that more people commenting on something will tend to get closer to an accurate answer. “The wisdom of crowds.” Search engines use algorithms to evaluate the way sites link to each other, with the theory being that the sites with the most links are the most reliable. As you could deduce, an entirely new industry has evolved around gaming these algorithms.  This makes large, established brands easy to find online.  For smaller, more niche experts and subject matters, finding someone you can trust can be daunting. On the internet, nobody…