My mother is a realtor herself, so the value of using a certified buyer's or seller's agent is amazingly powerful to me. But there are times when it just doesn't make financial sense to bring in a realtor. Those times would be when you're either in a really hot sellers' market, or your home happens to be in a very fast-growing area and you have enough experience buying and selling homes to understand the process effectively.

I would never suggest a first time home seller to ever do a For Sale by Owner (FSBO). But if you're well-versed in the process, it's not impossible to take on and it can save thousands and thousands of dollars.

All that said, if you're doing an FSBO, how do decide on an asking price? What tools exist to properly do market research? Do you price low to sell quickly or encourage multiple offers? Do you price high in hopes of getting the biggest offer?

Tools like Zillow and Redfin seem good, but are there better options? And how do you use those tools most effectively? A cursory search shows me other tools to list your property like http://www.FSBO.com and https://www.forsalebyowner.com/.